Ostuni: The White City of Puglia

Rising from the sun-drenched plains of Puglia like a mirage, Ostuni—known famously as La Città Bianca (The White City)—is a dazzling labyrinth of whitewashed streets, medieval history, and panoramic views of the Adriatic Sea.

Lose Yourself in the Labyrinth

The heart of Ostuni is its Centro Storico, a mesmerizing maze of narrow, winding alleyways, arches, and staircases. Every corner reveals a new secret: a hidden courtyard, a vibrant blue door contrasting against white limestone, or a sudden, breathtaking glimpse of the olive groves below. It is a place built for wandering, where getting lost is the best way to find the city’s soul.

Architectural Masterpieces

At the city’s highest point stands the Ostuni Cathedral (Duomo di Santa Maria Assunta). This 15th-century Gothic masterpiece dominates the skyline with its rare, concave façade and a magnificent rose window—the second largest in Europe. Nearby, the Arco Scoppa connects the Bishop’s Palace to the Seminary, creating a picturesque frame that is a favorite for photographers.

A Taste of Authentic Puglia

Life in Ostuni revolves around Piazza della Libertà, the bustling main square. Here, locals and travelers alike gather under the shadow of the Colonna di Sant’Oronzo to enjoy an espresso or a scoop of artisanal gelato. The city is a culinary haven, offering everything from fresh seafood to the region’s famous orecchiette pasta, all drizzled with “liquid gold”—the world-renowned olive oil produced in the ancient groves surrounding the city.

Beyond the Walls

Just minutes from the city center, the landscape transforms into a sea of ancient olive trees stretching towards the coast. The Marina di Ostuni offers pristine beaches and crystal-clear waters, making it easy to combine a cultural city break with a relaxing seaside escape.